Global Brand Forum
Database Marketing
eFusion assisted Global Brand Forum in the marketing of its Singapore and Malaysia events held last year. Global Brand Forum tapped on eFusion’s profiled database to reach out to CEO’s, Marketing Directors, Brand Custodians, Creative Directors, Bureaucrats and entrepreneurs in Singapore. The conference marketing campaigns were a success with multiple customized email campaigns coupled with subsequent follow up telemarketing calls to delegates.

Grey Global Group
Surveys & Attendance Management
G2, a creative agency needed to launch a series of lifestyle events on behalf of their client. A multi-prong approach was developed and adopted.

eFusion polled a lifestyle survey to our predefined database, and respondents who fit the lifestyle patterns were invited to a series of exclusive events. Post-events surveys were customized for different groups of attendees after each event.

Survey results were tabulated. The graphical representation and analytics of the survey results allows the client to have a good understanding of the receptiveness and responses of their potential customers, towards the different lifestyle trends.

StocExpo Asia
Conference Telemarketing
StocExpo is the leading international exhibition and conference organiser for companies that are associated with the oil, chemical and gas tank storage terminal industries. The Asian event was held in Singapore for the first time in 2007. eFusion was engaged to promote the event participation via the telemarketing channel.