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Corporate Information : Media Release
Media Release

Electronic Payment Cards that are Globally Accepted, Re-usable and Collectible

Maybank introduces the Precious Moments Prepaid Card - the world's first prepaid card designed with Precious Moments characters. Maybank issued the Card with co-brand partner EFusion, the brand mark holder for Precious Moments cards in Singapore. This is the first in a series of limited-edition special character cards to be launched by Maybank.

"The Precious Moments Prepaid Card is targeted at husbands and boyfriends who would want to give their partners practical and yet romantic gifts," said Ms Cynthia Liaw, Head, Cards Business, Maybank in Singapore. The Maybank Precious Moments Prepaid Card does not have any minimum age or salary requirement, annual or maintenance fees.

"The first in the series of Precious Moments Prepaid cards to be issued under the 'Love' theme, the 'Love One Another' motif is a classic and highly popular design," says EFusion company director, Regina Choo. Other designs, each depicting wedding, baby, and valentines will be issued subsequently. The series of Precious Moments Prepaid cards will appeal to Precious Moments fans, young executives, students, and card collectors. Card sales for the entire series is expected to exceed 20,000.

A preview sale on 16 July 2005 will be held for the 7,000 or so members of local Precious Moments Fan Club. The members are mostly female working adults and students, ages ranging from 12 years to 40 years old.

The Official launch for the cards is on 5 Aug 2005 in the Maybank Tower foyer at Raffles place. During the event, card purchases entitle the buyer to an instant lucky draw to win Precious Moments figurines and a chance to purchase special Precious Moments merchandise.

The Precious Moments Prepaid Card will be retailed at S$28 per card at all Maybank Branches, selected Precious Thots outlets (Raffles Place, West Mall, Raffles City, Tampines Mall, Plaza Singapura, Causeway Point, Suntec City Mall). All card purchases are entitled win one of two limited-edition "Love One Another" figurines in the Grand Draw.

About Maybank
Maybank is among the top five banks in ASEAN with total assets of S$75 billion as at June 2004. Maybank was also ranked number nine in the recent Survey on Asia's Strongest Banks, conducted by The Asian Banker Journal. In Singapore, Maybank is a Qualifying Full Bank and has the most extensive service network amongst the foreign banks in Singapore with 22 Branches, 31 ATMs and 118 ATMs from the atm5 shared ATM network. All the Maybank Branches and ATMs are strategically located in both the business districts and the suburban areas for the convenience of our customers.

Maybank has a comprehensive range of card products to meet varied customer needs. In addition to prepaid cards, Maybank's card products also include debit cards, credit cards and Money Transfer Cards. In 2004, Maybank was presented the Gold Award for Best MasterCard Electronic Card, as part of the MasterCard Asia Pacific Market Leadership Awards.

Maybank has always been customer-centric and is continually pursuing initiatives to better serve our customers in anticipation of their evolving needs. The Precious Moments Prepaid Card is a result of the Bank's continual efforts to introduce new initiatives to better meet our customers' evolving needs.

13 July 2005



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